Own the teams.And the information advantage.
SportsOne acquires minority equity in U.S. professional sports teams, an asset class with twenty years of proven low correlation and above market IRRs. And it owns the information advantage: the atomic record and the live price on the athlete economy around those teams.
Teams are the anchor asset.
SportsOne acquires minority equity in U.S. professional sports teams. Twenty years of proven low correlation and above market IRRs, permanent scarcity, and league governed supply. The equity is the balance sheet. Everything else in the firm compounds against it, and the equity feeds it back: owned assets are the proof ground and the signal source for the engine that raises their value.
Team equity
U.S. sports teams minority equity acquisitions. Twenty years of proven low correlation and above market IRRs for team ownership in the major U.S. leagues.
Sports intelligence
The value add. Proprietary data model, taxonomy, indices, and moneyball serving prediction and gaming, NIL, LLMs, and search, and the roll up of the same. The record, the Z Score, the tape, and the indices, applied first to what the firm owns.
Emerging growth
The athlete economy. Innovating the next great asset class with direct and digital fan economies, distributed by the athletes themselves. Every new surface returns signal to the record.
Equity
The anchorIntelligence
The multiplierBuy what you can price. Price what you own.
An intelligence company pricing the sports economy for the first time.
Signal vaporizes. A career night, a viral moment, a transfer rumor, a jersey run: the athlete economy produces it constantly and captures almost none of it, because nothing resolves it and attaches it to economic activity. SportsOne consolidates that signal into one atomic record per athlete and activates it as a price. Not a repricing of an existing market; the first price this market has ever had, underpinned by resolved data. Vibes to actuality, and SportsOne is sports' first and only public, vertically complete scaler of the transition.
A record
The atomic record: identity, performance, audience, and commercial standing, resolved from every source into one governed unit per athlete, every value cited. It is the unit of account this economy has been missing, and only a firm with athlete consent, licensed sources, and an equity seat inside the industry can legitimately assemble it.
A price
The Z Score. A weighted score that prices economic utility on a 0 to 100 scale, repriced continuously. When momentum moves, the score and every price attached to it move with it.
A utility
Delivered as data. Read by sportsbooks, brands, clubs, funds, and machines, the way a rating, a benchmark, or a terminal price is read. Nobody thinks about it. Everybody clears on it.
Value becomes portable and bankable: a cited record to price NIL, endorsements, and financing against, owned with consent.
Spend becomes an investment: priced before commitment, forecast with an interval, measured after, fed back into the record.
Rosters and sponsorship inventory marked to a market instead of carried on instinct and a comp set nobody can verify.
Books, prediction markets, media, and models read one number with provenance instead of assembling from noise.
One record
per athlete
The world produces thousands of fragments about every athlete. Atlas resolves them into one atomic record with named provenance on every value. Nothing counts unattributed, and nothing is scraped.
The number
the market reads
A weighted score that prices economic utility, designed for benchmarking and deployment into every modern sports platform. The inputs are observable. The blend is not. When momentum moves, the score and every price attached to it move with it.
Repricing,
as it happens
Every move on every record, streamed the moment it clears. Each event names the record it touched and the class of signal that moved it, so a desk acts on the cause, not the aftermath. By the time it is news, it is on the tape.
Cohorts,
as instruments
Composite, tier, and momentum indices with published constituent rules and rebalance policy. Deterministic, versioned, and reconstructable at any historical date. The precondition for anything traded to reference it.
PRICED IN.
Hundreds of signals in. One number out.
Everything that enters the record is observable somewhere in the world. What the market cannot see is how it becomes a price. The blend, the calibration, and the machinery are proprietary. They are versioned, audited under agreement, and never published.
- League feeds
- Platforms
- Media
- Demand
- First party
- Resolution
- Blend
- Calibration
- One record
- One price
- One tape
The model is swappable. The score is not.
The most fragmented market in sports is the athletes themselves.
NIL collectives, endorsements, transfer fees, appearance money, licensing, content revenue, merchandise, royalties. Each pool is priced in its own silo, on its own instincts, with no shared record underneath any of them. In the era of NIL and athlete owned distribution, unification is not a strategy. It is an inevitability. The only question is who holds the record it unifies around.
Every brand dollar becomes a data point.
The Z Score turns every athlete and creator into priced inventory. Brands see a live valuation and a forecast of attribution before they spend, the way a modern ad platform prices and predicts a placement. The network takes a fee on each deal and feeds the result back into the record, so the pricing gets more accurate the more the market transacts. From vibes to actuality.
Five desks. One number.
Wherever the signal is.
Coverage runs from the major professional leagues through collegiate, federated, and emerging tiers, across every territory that produces commercial signal. Federated athletes onboard through their national and international federations, with consent carried at the record level. The graph widens every week, and no record is ever removed. On the right, each color is a source class that has always lived apart: league feeds, platforms, media, demand, deal registries, first party. Watch them converge, value by value, into individual athlete records.
PUBLIC ESTIMATES · U.S. BLS · NCAA · NFHS · DIRECTIONAL, NOT AUDITED. THE RECORD IS BUILT FOR ALL OF THEM.
Built to be audited.
Reproducible
Any published value can be regenerated exactly as it stood on the day it was published. There is no number on the platform that cannot be produced twice.
Point in time
The record is reconstructable at any historical date. Nothing is overwritten, which is what allows backtests, disputes, and diligence to reference the past honestly.
Versioned
Records, prices, and the machinery that produces them carry version identity end to end. When something changes, the change has a name and a date.
Consent and license
First party data is used with permission and verified identity. Third party data is accessed under commercial license or from public record, each source through its appropriate vetted channel. The record is not from web scraping, and every value keeps its provenance.
Isolation
Athlete and customer data are isolated per account. Resolution patterns compound across the platform. The underlying records never do.
Read in place
Sources stay in their own systems. SportsOne reads them in context and writes one resolved record, rather than copying anyone's database wholesale. The graph is living; new sources onboard continuously and none are removed.
Examined, not published
The methodology stands for independent review under agreement. Counterparties can inspect it. Competitors can read this page.
Figures shown on this site are illustrative and directional. They are not audited results, not financial guidance, and not a representation of any individual athlete's value.
Every mature market clears on a reference number.
Credit clears on a rating. Lending clears on a score. Securities clear on a terminal price, and allocation clears on an index. In each case one firm owns the number, the number gets written into contracts and workflows, and the owner compounds for decades. The sports economy is the last major market without one. SportsOne is building the number while holding the anchor asset it prices, minority equity in the teams themselves.
Proven, in public and in private.
Sports is already an institutional asset class, and sports data is already an institutional product. Three firms de-risk this thesis. None is a competitor, because none holds both sides of the trade and none owns the number. Each proves a leg.
Public markets already fund sports data infrastructure in the billions. Demand for the layer is settled law.
League licensed official data carries durable value, and prediction markets just became buyers of it.
Institutional capital validated minority team equity as an asset class, then paid a premium for the platform that held it.
Arctos proved the equity. Sportradar and Genius proved the data. SportsOne is the first to hold both sides of the trade, and the only one building the number.
QUOTES INDICATIVE AND DELAYED · LINKS TO PUBLIC SOURCES · NOT AN OFFER OR A RECOMMENDATION · NO AFFILIATION OR ENDORSEMENT IMPLIED
The number gets written in
Once a score is referenced in a contract, a campaign, or a book, removing it costs more than keeping it. Every new reference deepens the standard.
Every transaction sharpens it
Measured outcomes return to the record, so pricing accuracy grows with volume. The moat is the accumulated record, and it cannot be bought retroactively.
One record serves every desk
The same resolved record clears sportsbooks, sponsorship, rosters, indices, and machines. The next reader of the number costs nothing to serve.